Students ask me about change, change management, managing change, organization and institutional change.
I have one answer: it is all about:
But, some mystique is a good thing... there's actually something to the idea of "too much information". (Clothes [and uniforms] make the person, etc, ; don't carry your own bags; and for the elite: always sit in the right-side rear! )
Message is about the content of what really is the motivation, process, outcomes, controls, etc. "Who, what, when, how" of the change. And, the message has form and format... presumably in this day and age of the social media, cable media, open spaces, and et al, there will be many and numerous. Read, hear, view...
Messenger we've actually touched on: actors both animate and inanimate, and more than one, and more than one time!
- Tell 'em what you're going to tell them
- Tell them
- Tell them what you told them!
- Plan, design, rollout, metrics, reflection, fix, and re-roll!
Check out these books I've written in the library at Square Peg Consulting