100 years ago today, the Oreo cookie went on sale. Having eaten Oreo's all my life, I find this a remarkable business value success. Apparently, worldwide sales are $1.5Billion annually.
I wonder what the original project cost was in 1912? I wonder if it exceeded planned value, PV? Do you suppose they earned the schedule, ES? I hope it was a best value outcome for the managers of the day.
As we ponder (and too often confuse..) project planned value (PV) with post-project business value, Oreo is a great story of business value success, and such success goes a long way to smooth out any wrinkles caused by problems in R&D--if there were any. Nothing succeeds like success!
