Saturday, November 14, 2020

Ghost writer

So, you work in project communications, perhaps directly for the PM. In the 'old days', say 15 years ago, that probably meant long-form press releases and updates to the project web page or communications dashboard.

Today, it's those plus social media.

But, if you're a ghost writer for the 'boss', who gets the credit? And, does the boss get the credit for imaginative and effective writing when it's really you?

Welcome to the world of ghost writing. 
The person you're writing for gets the credit, usually, and you're lucky if you're recognized outside your PMO. You probably knew all that coming into the job. Why else is it called 'ghost' writing?
But what if you disagree in some fundamental way with the content of the communication you've been asked to write? What then?

Two cases:
  1. Opinion: It's not your opinion you're opining. You can write 'B' for the public, but believe 'A' privately.
  2. False facts: If not about 'beliefs' but rather about misleading or even factually incorrect material, you have an obligation to push back. 

Life is too short

If you can't live with the material you're writing, then don't. Find new material; it probably means a new job. If you're a gig person, fire the boss!

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