So, I'm just catching up with the buzz about blitz-scaling, the business model that says:
Get to scale fast! Actually, get to even larger scale even faster.
Blitz your way there!
Only the fastest to scale wins; there's hardly a spot for number two
Reid Hoffman has an answer in his book, titled no less than: "Blitzscaling: The lightning-fast way to massively valuable companies"
- Conventional process-oriented decision making supported by "facts" and analysis of risk, discounted cash flow and the like, are out
- What's in is speed, decisions based on instinct and partial data, and a willingness to pay the downside if risks don't work out
In the past Reid argues, business put a high value on not breaking the glass.
Efficient and predictable processes with predictable outcomes was king.
- Remember the "Theory of Constraints" developed in the early '80s: Efficiency in resource utilization was the answer to better business
- Remember: the customer is always right?
- Remember: product quality counts very high --- 1950 quality ideas and 1990 error management (Defined process control; Quality is free, Six-sigma etc)
- Speed is almost axiomatically opposite efficiency. Many resources will be wasted when you go as fast as you can
- Don't let the customer get in the way; customers are notoriously cautious adopters
- Quality can come later; get a product out there and set the frame
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