I'm not one to obsess over the number of angels on the head of a pin, but a recent posting about what's disruptive and what's not caught my eye -- to wit: an innovation that captures and exploits excess capacity may well be disruptive even it doesn't it the traditional definition that it must come from below from a less capable competitor
The poster child for this idea is the smart phone that exploits the excess capacity in a mobile telephone to do decidedly non-telephonic things. Certainly disruptive! Does anyone have a land line anymore? But it didn't come for a poor below the horizon start-up. Apple was a big dog before the iphone, etc.
For those of us raised on the Theory of Constraints, 'exploiting excess' is certainly a different book. In the ToC world, the idea is all about efficiency: maximize the capacity and capability of the least capable functionality, and then do no more!
But then fostering disruption is not about efficiency; it's about creating and promoting and adopting new effectiveness, even if a bit chaotic. So, if you're out to be disruptive, the button-down is out and the t-shirts are in! The precision of project management is subordinate to eccentric ideas and free thinking. (Does PMI know this?)
Read in the library at Square Peg Consulting about these books I've written
Buy them at any online book retailer!
Read my contribution to the Flashblog